Brief:
Build on the presence Samsung have established in gaming with ownable partnership activity that creates a platform to deliver deep engagement amongst gamers
Solution:
To drive awareness and intent-to-purchase for the Samsung Galaxy S25 Ultra, we integrated the product and brand into the #1 driving games on Roblox; Driving Empire.
Campaign elements included:
- 3-week integration featuring Samsung Experience Zone and custom branded track
- Custom Samsung UGC awarded to players who interacted with the Samsung campaign
- In-Game Media promoting the special event across the Roblox ecosystem
- Influencer activity, promoting the in-game activity with high profile gaming talent across YouTube, TikTok and Instagram
